Website management sits at the crossroads of creativity and nerdery with passion the driving force to success. We've modified the adage "all things change" in reference to website management to "all things change at an exponential rate." As of January 2020, there were more than 189 million active websites worldwide 1. The wealth of websites worldwide drives on-going innovation and change. A big part of successful SEO and website management is keeping abreast of innovations and applying a Return on Investment (ROI) spot analysis to evaluate the cost of implementing new trends versus the estimated benefits of innovation adoption in driving traffic to your site and keeping site traffic engaged with your site.
Integrating Web Management with Strategic Plan
Consumers make purchase decisions and assign loyalty to brands/companies they trust. According to Edelman's 2019 Trust Barometer Special Report, product experience, customer experience and societal impact are the cornerstones of building customer trust and loyalty. (See our 10% Match / 10% Discount Policy.)
Your company's strategic plan should incorporate these trust barometers with clear goals and deliverables. Your website management plan and execution reflects the strategic plan with content and tools created to drive customer awareness and engagement with your company's products, customer service standards and impact on society.
Website management includes regularly scheduled evaluation of the website's key performance metrics including speed, code health, image delivery, search engine rankings, content support for targeted search phrases and strategic site plan targeted metrics.
Content marketing via your website provides critical support for SEO (Search Engine Optimization or as we prefer Site Engagement Optimization) through its support of targeted keyword phrases and visitor engagement. But this is not enough. Site content must also tie back to your strategic plan, corporate messaging and corporate messaging style. Evaluating, updating, rewriting and presenting content in new ways to engage the site visitor are never-ending tasks. New content creation should be incorporated into the overall web management plan and budget.
Content Management Systems
Wordpress, Drupal, and Square Space are all popular content management systems (CMSs) that can help with website design and management. A CMS allows you to control the look and feel of your website, as well as manage the content on it. A CMS can make it much easier for you to manage your website, but it also has its drawbacks.
One of the biggest drawbacks of using a CMS is the fact that it can be very difficult to add or remove features as someone new to website design. If you hit a snag while making changes, you may find yourself spending more time on website coding than you had anticipated.
CMS sites are often resource-intensive. This means your site can be slow to load, frustrating visitors and penalizing your search engine rankings. And many CMS themes (templates) are not optimized for SEO.
Fortunately, there are a number of ways to overcome these drawbacks. First, make sure you choose a CMS that is easy to use and understand. There are a number of great options out there, so do some research and find one that will work well for you. Second, be careful when making changes to your website. If you're not sure what you're doing, it's always best to hire a professional web developer to help you out. Finally, make sure your website's theme looks good and is optimized for SEO. Investing in the cost of a web developer can save you headaches down the road.
If you prefer to have your website designed using a Content Management System (CMS) like WordPress, Joomla, Square Space, etc, our team can create custom templates or optimize your favorite "off-the-shelf" themes designed for your CMS. "Off-the-shelf" themes often leverage third-party plug-ins (add-ins, apps) that make it easy to create a theme with lots of interactivity between your company and your website visitor. The challenge with third-party plugins is many are not updated often enough to work seamlessly as the CMS is updated throughout the year. Our preference is to avoid adding plug-ins as much as possible while still delivering the functionality our clients desire through the rich possibilities of today's HTML 5 and CSS.