Website management sits at the crossroads of creativity and nerdery with passion the driving force to success. We've modified the adage "all things change" in reference to website management to "all things change at an exponential rate." As of January 2020, there were more than 189 million active websites worldwide 1. The wealth of websites worldwide drives on-going innovation and change. A big part of successful SEO and website management is keeping abreast of innovations and applying a Return on Investment (ROI) spot analysis to evaluate the cost of implementing new trends versus the estimated benefits of innovation adoption in driving traffic to your site and keeping site traffic engaged with your site.
Consumers make purchase decisions and assign loyalty to brands/companies they trust. According to Edelman's 2019 Trust Barometer Special Report, product experience, customer experience and societal impact are the cornerstones of building customer trust and loyalty. (See our 10% Match / 10% Discount Policy.)
Your company's strategic plan should incorporate these trust barometers with clear goals and deliverables. Your website management plan and execution reflects the strategic plan with content and tools created to drive customer awareness and engagement with your company's products, customer service standards and impact on society.
Website management includes regularly scheduled evaluation of the website's key performance metrics including speed, code health, image delivery, search engine rankings, content support for targeted search phrases and strategic site plan targeted metrics.
Content marketing via your website provides critical support for SEO (Search Engine Optimization or as we prefer Site Engagement Optimization) through its support of targeted keyword phrases and visitor engagement. But this is not enough. Site content must also tie back to your strategic plan, corporate messaging and corporate messaging style. Evaluating, updating, rewriting and presenting content in new ways to engage the site visitor are never-ending tasks. New content creation should be incorporated into the overall web management plan and budget.
Content Management Systems
If you prefer to have your website designed using a Content Management System (CMS) like WordPress, Joomla, Square Space, etc, we will create custom templates for your preferred management system. These systems have countless third-party plug-ins (add-ins, apps) that make it easy to create a theme with lots of interactivity between your company and your website visitor. The challenge with these plug-ins as they are vulnerable to breaking with the numerous updates the CMS makes through the year. Our preference is to avoid adding plug-ins as much as possible while still delivering the functionality our clients desire through the rich possibilities of today's HTML 5 and CSS.