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Strategic Marketing

Strategic marketing is a structured process that businesses use to identify and reach their target market. The goal of strategic marketing is to develop and implement a marketing plan that will grow the business while achieving its specific objectives. Slamdunkmarkting's strategic marketing blog is built to help our visitors benefit from more than 30 years of experience developing marketing plans, strategies and budgets.

Setting Marketing Objectives: A Strategic Imperative for Leveraging Core Competencies
slamdunkmarketing, 03-23-2024

In a dynamic business environment, setting clear and measurable marketing objectives aligned with a company's core competencies is crucial for strategic success. Marketing objectives serve as guiding principles, ensuring that marketing efforts are directed towards areas where the company has a competitive advantage. By leveraging core strengths such as superior product quality and innovative technology, businesses can differentiate themselves in the marketplace and maximize their impact. Drawing inspiration from Coca-Cola's branding and distribution strategy, companies can learn to focus their marketing initiatives effectively. However, navigating the challenges of dynamic markets requires continuous evaluation and adaptability. Nonetheless, by aligning marketing objectives with core competencies, businesses can drive sustainable growth and remain competitive in an ever-changing landscape.

Setting Marketing Objectives

Marketing Tips: Leveraging Your Companys Core Competencies
slamdunkmarketing, 03-23-2024

Unlock the secrets to outshine competitors and amplify your company's success in the cutthroat business world. Delve into the heart of strategic marketing with our comprehensive essay, "Marketing Tips: Leveraging Your Companys Core Competencies." Discover how identifying, analyzing, and harnessing your firm's unique strengths can propel you to the forefront of your industry. From conducting SWOT analyses to crafting innovative marketing strategies, embark on a journey to unlock the full potential of your core competencies and revolutionize your market presence. Step boldly into the future of marketing with our expert guidance at your side.

Marketing Tips

How to Apply Disruptive Thinking to Marketing
slamdunkmarketing, 12-25-2023

If you want to take your marketing strategy to the next level, then it may be time for you to start applying disruptive thinking principles. Disruptive marketing is a strategy that breaks traditional marketing methods and ideas in favor of creating innovative solutions and strategies that can surprise customers and gain their attention. By taking the road less traveled, companies can distinguish themselves from their competitors while engaging potential customers with unique experiences tailored just for them. In this blog post, we will explore how businesses of any size can apply disruptive thinking to their marketing efforts in order to create remarkable results and generate real value for those they serve.

Disruptive Thinking

How Do I Dind a Qualified Meeting Facilitator in Oklahoma City?
slamdunkmarketing, 07-25-2023

If you're looking to get the most out of your next business meeting, hiring a qualified meeting facilitator in Oklahoma City may be just what you need. With the right professional by your side leading discussions and managing expectations, you'll not only save time and money when it comes to planning a successful event but also have the opportunity to take advantage of someone's experience within their area of expertise. From working with large teams to delivering an engaging message for all attendees, there are numerous reasons why businesses look for facilitators located in Oklahoma City that have the skillset to make their meetings go according to plan while offering useful resources as well along the way. In this blog post, we'll discuss how finding such individuals is both achievable and beneficial—without breaking budgets or taking up too much spare time already allocated elsewhere.

Find a Facilitator

How to Use a Meeting Facilitator to Help Your Company Create a Strategic Marketing Plan
slamdunkmarketing, 07-25-2023

A strategic marketing plan helps define your mission, goals, objectives and tactics related to attracting customers. However, creating this vital part of your long-term business blueprint can be daunting even for experienced entrepreneurs. By engaging a professional facilitator adept in helping companies craft their strategies on both short- and long-term basis can help get the job done more efficiently and effectively than if you tried to do it yourself – allowing you time to focus on other important tasks at hand. In this blog post, we’ll discuss how enlisting the help of an experienced meeting facilitator can help create sound plans for implementing successful strategies necessary for increasing revenues through smarter marketing initiatives.

Meeting Facilitator

How to Create a Style Guide with Company-specific Grammar Choices
slamdunkmarketing, 07-25-2023

Creating a style guide is an essential part of communication and brand building. After all, the small details matter when it comes to expressing your message in a coherent way that resonates with consumers. For businesses and organizations, having company-specific grammar choices helps maintain consistency - both internally and externally. In this blog post, we'll explore the basics of creating a customized style guide for your business so you can ensure consistent use of language across all mediums. Ready to get started? Let's dive into how to develop a style guide tailored for you!

Company Style Guide

Conduct a Staged Launch of Your Marketing Plan Incorporating A and B Testing
slamdunkmarketing, 07-24-2023

Launching a new marketing strategy can be an exciting time, full of promise and potential. However, it’s important not to get too carried away: a rush launch could cost you dearly in terms of money and resources if your plan isn't well researched and executes correctly. That's why it’s essential that you consider conducting staged launches with A/B testing incorporated into each stage for data-driven results. In this blog post, we'll break down the ins and outs of successfully launching your marketing plan via staged rollout with A/B testing included so that you're equipped with all the information necessary to make the right decision for your business.

A and B Testing

Logo Design Combines Creativity with Technical Expertise
slamdunkmarketing, 07-24-2023

As a business owner, you know your company logo is the face of your brand and it needs to represent the values and culture of your business. However, finding just the right combination of creativity and technical expertise necessary for a successful logo can be a daunting task. That's why knowledgeable professionals are invaluable in designing something that will stand out amongst competitors—they combine an artistic flair with their understanding of color theory, design trends, branding principles, typography guidelines, and more. In this blog post we'll explore how professional logo design combines creative expression with technical expertise to craft a powerful visual representation for any organization.

Logo Design

Is it Time for a New Logo?
slamdunkmarketing, 07-24-2023

Do you suspect that your logo no longer accurately represents your business? Have years gone by without any updates or tweaks to keep the design cohesive and in line with the latest industry trends? If so, it may be time to consider bringing a fresh new look to your company’s identity. In this blog post, we’ll explain why a strategically crafted logo is vital for communicating who you are and what you offer, as well as discuss how to choose the perfect design expert for helping turn those ideas into reality. Make sure you read on to understand all of your options when it comes to giving a brand new life to an outdated logo!

Logo Redesign

Should You Optimize Your Marketing HTML Emails: YES!!!
slamdunkmarketing, 07-22-2023

Optimizing your HTML emails is an essential step in ensuring that you’re getting maximum engagement with your audience. It’s no surprise that businesses of all sizes are putting more emphasis on their email campaigns to get their message out. But the challenge many companies face is how to create emails that ensure reliable delivery, render correctly across multiple devices and email clients, and provide effective personalization options for each user. With a few simple tweaks, you can go from having ineffective emails to crafty messages that will drive results in record time! Keep reading this blog post to learn how HTML optimization plays an essential role in successful email marketing campaigns.

Optimize Emails

Strategic Brainstorms for Breakthrough Results
slamdunkmarketing, 07-21-2023

Do you ever feel like the ideas and solutions to your biggest business challenges are just out of reach? With powerful brainstorming methods, you can unlock hidden opportunities that may have gone overlooked for years. Rather than hoping for a spark of inspiration, this approach takes a proactive stance on innovation to identify creative strategies to maximize success. In this blog post, we'll go over how effective brainstorming can help uncover potential opportunities and be applied at any organization. Read on to get inspired!

Brainstorm Best Practices

How to Create Dynamic Case Studies That Enhance Your Brand
slamdunkmarketing, 07-21-2023

By creating dynamic case studies that highlight your expertise and showcase your problem-solving skills, you can enhance your brand and stand out in a crowded market. ase studies are one of the most powerful tools in any business' marketing toolkit, allowing them to demonstrate how they've helped customers solve their problems. With a well-written case study, it's now easier than ever for clients to evaluate whether or not they should hire you for their next project.

Dynamic Case Studies

Print Style Guide for Accessibility
slamdunkmarketing, 07-20-2023

As business owners, you understand the importance of providing a great customer experience. By giving clients access to your content in a variety of formats, you can help ensure everyone has an equal opportunity to benefit from what you offer. That's why creating an accessible print style guide is so important - it helps make sure your messages are delivered successfully and effectively regardless of platform or ability level. In this blog post, we'll discuss some simple steps for building a print style guide that will promote accessibility while showcasing the best version of your brand.

Print Styles

How Oklahoma City-Based Companies Can Leverage the Marketing Mix
slamdunkmarketing, 07-16-2023

One of the fundamental frameworks that can empower Oklahoma City-based businesses to achieve their marketing goals is the renowned Marketing Mix, also known as the 4Ps - Product, Price, Place, and Promotion.

OKC Marketing Mix

Proven Marketing Mix Strategies: Case Studies of Success in Diverse Markets
slamdunkmarketing, 07-16-2023

Explore real-world success stories of renowned companies employing the marketing mix strategies to conquer their industries. Discover how Apple, Sony, Starbucks, and others rose to prominence through product differentiation, pricing tactics, place expansion, integrated marketing, and more. Learn from these case studies to supercharge your marketing efforts and achieve remarkable results in today's competitive landscape.

Marketing Mix

Leveraging Core Competencies: A Game-Changing Approach to Strategic Marketing
slamdunkmarketing, 07-16-2023

Discover how identifying and utilizing your company's core competencies can give you a competitive edge in the market. Learn the step-by-step process of evaluating strengths, weaknesses, and resources to create a winning strategic marketing plan. Maximize your potential and stand out from the competition!

Core Competencies

Building a Thriving Brand: The Power of Consistent Branding Across Channels in Oklahoma City
slamdunkmarketing, 07-16-2023

Discover the strategic significance of consistent branding across channels for Oklahoma City companies, unlocking long-term success. Craft a unique brand identity, maintain visual consistency, and align messaging to build recognition and trust. Seamlessly integrate online experiences and social media while engaging offline interactions to reinforce your brand's presence. Empower your employees as brand ambassadors and unleash the power of consistent branding to thrive locally and beyond, establishing your Oklahoma City company as a trusted and recognizable name.

Consistent Branding

Brand Management Essentials: Building and Sustaining Your Brand's Success
slamdunkmarketing, 12-26-2023

Successful brand management is a multifaceted process that requires a deep understanding of your brand, target audience, and the market. By defining your brand identity, maintaining consistency, building brand advocacy, and adapting to changing trends, you can cultivate a strong brand that resonates with consumers and stands the test of time. Embrace the essentials of brand management, and you'll be on your way to unlocking the true potential of your brand and achieving long-term success in the competitive business landscape.

Company Brand

Enhancing Customer Experience in Oklahoma City: Strategies for Exceptional Marketing Impact
slamdunkmarketing, 07-16-2023

Discover powerful ways to measure customer experience in Oklahoma City and incorporate these insights into your strategic marketing approach. Learn how to leverage local values, engage in community initiatives, and foster a customer-centric culture to build lasting connections and brand loyalty among Oklahomans.

Customer Experience

Embracing the Boundless Horizons of Virtual Networking: Connecting the World Digitally
slamdunkmarketing, 07-16-2023

Welcome to the world of Virtual Networking - a transformative concept that transcends physical boundaries to connect businesses, individuals, and communities worldwide. In our latest blog article, we explore the fascinating realm of Virtual Networking and its wide-ranging impacts on the modern digital landscape. Discover the advantages of flexibility, scalability, and enhanced security that come with this innovative technology. Moreover, we delve into practical strategies for overcoming hesitancy and shyness, enabling you to confidently participate in virtual interactions. Step into the future of networking and explore boundless opportunities for personal and professional growth in this interconnected digital era.

Virtual Networking

OKC Digital Marketing
slamdunkmarketing, 07-11-2023

Are you looking to kick your local digital marketing efforts up a notch and make sure that your business is taking full advantage of the numerous possibilities that online platforms offer? It's no secret that many businesses have embraced the world of local digital marketing, from small storefronts to large corporations. But with so much competition out there, how do you make sure that your voice stands out and establishes itself as the leader in your field? That requires dedication to reaching new audiences through effective strategies for content promotion, search engine optimization (SEO), social media management, and more. In this blog post, we'll walk you through some key tips and tactics on making a serious impact locally with digital marketing!

Local Digital Marketing

Track Your Marketing Campaigns
slamdunkmarketing, 07-09-2023

Tracking engagement can be a daunting task. Luckily, there are several proven methods such as KPIs, conversion tracking, and email metrics to help you measure and analyze your campaign's effectiveness. KPIs or key performance indicators, are metrics that help you track your progress towards achieving specific goals. Conversion tracking is another useful tool which helps you track how your audience is responding to your campaign and whether they are converting into customers. Email metrics such as open rates, click-through rates, and unsubscribe rates give you valuable insights into how your audience is engaging with your emails. By implementing tracking methods, you can optimize your marketing campaign, increase engagement, and ultimately improve your bottom line.

Tracking Campaign Results

Evaluate Your Internal Resources
slamdunkmarketing, 07-08-2023

As a modern marketer, you know how important it is to have an effective marketing plan in place for your business. Just as critical as having a strong strategy is having the internal resources available to implement that plan successfully. Without adequate staffing and relevant skill sets, even the most thoughtfully crafted marketing plans can go nowhere fast.

Internal Resources

Key Components of a Marketing Plan
slamdunkmarketing, 07-08-2023

Creating a successful marketing plan is essential in order for businesses to establish their presence and maximize the potential of their product or service. A well thought-out marketing plan can mean the difference between turning an organization into a thriving success story or leaving it floundering in tough times. So what exactly goes into making an effective marketing strategy? In this blog post, we'll explore the key components that should be included in any comprehensive strategic marketing plan for your business.

Key Components

Establishing Business Objectives
slamdunkmarketing, 07-08-2023

Are you looking for a blueprint to create an effective marketing plan with clear, attainable business objectives? Developing a strategic marketing plan is essential to any organization’s success because it provides direction on how to allocate resources and as well as gives insight into what changes need to be made. Getting started in the process can be daunting but having an understanding of the major components that go into creating an effective strategy will help simplify the process. In this blog post, we'll discuss key steps needed for establishing business objectives and providing guidance toward crafting overall strategies for your company's marketing initiatives.

Business Objectives

The Marketing Plan's SWOT Analysis, 07-08-2023

In order to develop a successful marketing plan, you need to be able to assess the strengths and weaknesses of your product or business in comparison with potential competitors. One of the best ways to do this is through conducting a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats; it is an analytical process that allows businesses to identify key internal elements—such as their current capabilities and available resources—as well as external factors, including competition and trends in markets.

SWOT Analysis

Write Your Company's Core Values, 07-08-2023

As a company leader, it’s essential to ensure your team is well on its way to success. Strategic planning and goal setting should be an integral part of this process. By creating core values for your organization, you can operationalize new objectives and give structure to how teams work together toward the same outcome. This will establish alignment within the company and provide clarity on organizational culture, inspiring employees toward common goals while driving positive outcomes from their efforts.

Core Values

How-to Create a Vision Statement and a Mission Statement, 07-05-2023

Every company requires direction, and the vital first step in charting this path is by creating a vision statement and a mission statement. A vision statement is an aspirational statement defining how the company hopes to change the world, while a mission statement outlines the procedures and ways in which the company will achieve that vision. Both of these statements are critical components of a strategic plan, providing guidance and direction to all members of the team. Whether you're starting a new company or rebranding an existing one, a well-defined vision and mission statement will set you on the path towards long-term success. By taking the time to develop these statements, you're investing in the future of your company and providing a foundation for growth.

Vision and Mission Statement

Network Marketing Content, 09-28-2022

Quality network marketing content is essential for building a successful business. By providing valuable information and resources, you can establish yourself as an expert in your field.

Network Marketing Content for Success

The Meeting Facilitator's Role, 09-25-2022

The successful development of a marketing plan requires the skillful facilitation of several key elements by an experienced professional. The first element is the need to assess the current market landscape and understand the client’s unique position within it. The facilitator must then help the team generate a list of specific objectives that they hope to achieve with their marketing efforts. Once these objectives have been determined, the facilitator can help the team develop strategies for achieving them. This may include identifying target markets, developing messaging and promotional materials, and designing an overall marketing mix. Finally, the facilitator can assist with the creation of a detailed implementation plan that outlines who will be responsible for each task and when it should be completed. With all of these elements in place, the team will be well-positioned to execute their marketing plan and achieve their desired results.

Meeting Facilitator leading strategic discussion

Digital Marketing Trends for 2022
Melissa Milligan, 09-24-2022

As digital marketing evolves, so do the trends. What's hot one year may be old news the next. In 2022, Artificial Intelligence tops the list of digital trends marketers need to have on their radar. Stay ahead of the curve and keep up with the trends changing the way businesses interact with their customers.

Voice Activated Search

4ps of Marketing
Melissa Milligan, 09-24-2022

A goal driven marketing plan focuses on the needs of your target market and how your product or service can meet those needs. It is important to research your competition and understand what value your product or service brings to the table. By clearly defining your goals and objectives, you can create a marketing plan that will help you achieve success.

Marketing Promotions SEO firm

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