Today the overriding principal of website coding and SEO optimization is to make the performance of your website on a mobile-device (read cell phone) your number one priority.
Site Speed is Critical to Mobile-First Design.
Google has set the standard for the time it takes to become interactive to 5 seconds or less. Utilizing Google's PageSpeed Insights as the measuring tool, our slamdunkmarketing.com standard is 2 seconds or less for interactivity of static web pages. For dynamic web pages interacting with large database payloads, we stick to Google's 5 seconds or less standard and do everything reasonable to get our speeds as close to 2 second load times.
slamdunkmarketing.com utilizes a full set of free tools and paid services to optimize website speeds for SEO.