Content marketing is one of the most powerful tools in your SEO arsenal. It's not enough to have a website. Your website needs to have value and provide a useful role for potential visitors. Too many sights regurgitate content found on countless other sites without adding something new. What is the value to the website visitor?
Presumably you are in a line of business for which you are passionate. Tell us about that passion in your own words. If you were at a local networking event, what information would you share with those you meet? What would you like those who visit your website or walk-in to your business know? How is your company unique? How do you and your employees impact your local community? What tools of your industry would be helpful to others? The amount of shared information within your company will provide a wealth of ideas for interesting, original content for your website.